Rakuten Viber Business Calls

Viber is taking another big step in reinforcing its status as a Super App by adding Viber Business Calls to its app. This new feature is a game-changer because it lets users make free international calls right inside the app, on top of messaging, chatbot, and ads.

You may be scratching your head and thinking, “What? SMS? But there are so many new modern channels, such as WhatsApp, Viber, Telegram, etc.” But yes, you read that correctly. Good old SMS is still relevant, and in fact, more powerful than ever.

Going even one day without omnichannel communication is nearly impossible today. Everyone now owns a smartphone and uses at least one actively. It’s an integral part of modern life, without doubt. However, regardless of smartphone users’ age and background, they are still mainly used for texting and multimedia messaging.